Spanish journalistic society journal
This article analyzes the hypothesis of whether there has been a paradigm shift from amass culture society to a digital one. It examines academic literature and statistical sources from the perspective of relational critical phenomenology. It studies social networks asinstruments to establish long-distance face-to-face relationships and to exercise social functions personally that, without its mediation, would not be possible. In this limitless «agora», vertical relationships are forged in the horizontal and egalitarian social networking process, users distinguish between authoritative and insolvent opinion; they recognizesocial authority and opt for one or other opinion leaders. Social networks simultaneously publicize all voices without distinction and join with traditional media in maintaining entertainment culture. This relational potency has facilitated the use of the Internet to convene activities, encourage activism, agitation and citizen participation.