Innovación MedIÁtica: aplicaciones de la inteligencia artificial en el periodismo en España

Abstract

This research aims to identify the different uses of artificial intelligence (AI) in the productive routine of journalistic media. Through in-depth interviews with journalism professionals and a literature review, we observe how AI affects newsroom dynamics, how it is developed in real cases and what profiles are necessary for its implementation in three Spanish case studies: RTVE, El País and Newtral. It is concluded that the technological evolution of the sector and the introduction of AI require a change of mentality in newsrooms, overcoming the fear of substitution, valuing creative capacity and human editorial decisions. It also identifies the emergence of mixed profiles -journalism and computer science- to be able to understand artificial intelligence projects and introduce them into the journalistic routine.