Sports Journalism, dissemination and innovation. A case study of the international news coverage of the 2014 Winter Olympic Games

Abstract

Olympic Games give journalism an opportunity to show people sports that are usually out of media scope and require an explanation of their rules, techniques, terminology or competition formats in order to get much more engagement from audience, who feel like watching new medals being won for their country. Journalism may take advantage of this event to innovate by reinforcing visually driven content and searching new ways of storytelling and displaying results. This research is a study of the main coverages made by media during the Winter Olympics held from 7th February to 23rd February in Sochi (Russia).