Television audience in European Minority Languages: Reality, demographic profile, and correlation

Aitor Castañeda-Zumeta; Iñaki Zabaleta-Urkiola; Tania Arriaga-Azkarate

doi:10.56418/txt.18.2.2024.1

Autores/as

Aitor Castañeda-Zumeta Universidad del País Vasco (UPV/EHU) https://orcid.org/0000-0002-3887-7479
Iñaki Zabaleta-Urkiola Universidad del País Vasco https://orcid.org/0000-0001-6119-0598
Tania Arriaga-Azkarate Universidad del País Vasco https://orcid.org/0000-0002-3379-5044

DOI:

https://doi.org/10.56418/txt.18.2.2024.1

Palabras clave:

Audiencias, Televisión, Audiencias de televisión, Lenguas minoritarias europeas, Métricas de audiencia, Televisión en lenguas minoritarias

Resumen

En este artículo se investigan las audiencias de siete cadenas de televisión que emiten sus contenidos en euskera, catalán, frisón, gallego, irlandés, gaélico escocés y galés, respectivamente. Son canales públicos, de contenido general y alcance amplio, que constituyen la columna vertebral de los sistemas mediáticos en estas lenguas minoritarias europeas. El estudio (2021-2022) se centra en las dimensiones cuantitativas y el perfil demográfico de las audiencias y su correlación con el concepto de inteligibilidad lingüística mutua, definido como el grado de similitud entre el idioma minoritario y el idioma hegemónico. Las conclusiones revelan dos grupos distintos en cuanto a su share y rating; además, indican una clara correlación entre estas métricas y el grado de inteligibilidad lingüística mutua. Se comparan asimismo las métricas de audiencia de estas cadenas con las de los canales públicos en lengua mayoritaria. En cuanto a los perfiles demográficos, existen diferencias entre las audiencias; no obstante, a nivel europeo, el 52,8% de la audiencia de estas cadenas son mujeres. En lo referente a la edad, un alto porcentaje, el 65%, tiene más de 55 años.

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