Communicological critical thinking: mass media, power and democratic utopia

Abstract

Communication science is a new point of view to analyze human being and society from a communicational perspective. Thus, communication and above all mass media is one of the core concepts of the twentieth century, a central social experience; it has agglutinated an authentic body of thought. In this sense, there are several traditions to study mass media. Inside these traditions, critical perspective is one of the most important because of its normative and emancipatory possibilities. In this article, I develop an epistemological approach to communicology and some features of communicological critical thinking. Some of these characteristics are the following: mass society and technocapitalism, visual culture and critical activity as emancipation from symbolic control.