The slow process of adaptation to the Internet in the no-daily newspapers . Analysis of the 15 leading Spanish magazine publishers

Abstract

Nearly every traditional press header changed to adapt to the Internet. Digital transformation seems to be much slower in magazines than in newspapers, and it also presents different features in both cases. This article offers both a qualitative and quantitative analysis of the evolution of 180 Spanish informative, cultural and consumer-oriented magazines. The stress is set on the business perspective of the 15 biggest corporations, who have been using these magazines as icons of their hitherto profitable businesses. Adaptation to digital markets not only forced these companies to offer their products jointly through online platforms, but also made them compete with native digital companies and small online publications that now started to publish printed magazines.