Capturing Attention, Expanding Knowledge: Leveraging Video Podcast and Excerpts for Scientific Dissemination

Federico Irace

doi:10.56418/txt.20.1.2026.2

Autores/as

Federico Irace Università di Pavia https://orcid.org/0009-0001-0499-9590

DOI:

https://doi.org/10.56418/txt.20.1.2026.2

Palabras clave:

Divulgación científica, Pódcast académico, Economía de la atención, Tercera misión, Compromiso público

Resumen

En la era algorítmica, la divulgación científica tradicional lucha por capturar la atención fragmentada de los nativos digitales. Este artículo propone un marco transmedia que transforma el pódcast académico de un artefacto de audio estático en un ecosistema de video dinámico. Articulamos un flujo de trabajo estratégico «del episodio largo al clip corto» donde los fragmentos de video vertical funcionan como puertas de acceso algorítmicas, guiando a los usuarios desde el scroll en las redes sociales hacia el aprendizaje profundo. Un elemento central de este modelo es la sinergia colaborativa entre las universidades y los socios corporativos, aprovechando las redes compartidas para amplificar el alcance orgánico y validar el conocimiento teórico a través de la experiencia práctica. Al integrar los estudios de medios, las estrategias de marketing y las perspectivas del big data, el artículo redefine el pódcast académico como una infraestructura de conocimiento contemporánea. Este enfoque permite que la ciencia salga del laboratorio y se integre en el flujo digital diario, fomentando una cultura participativa de innovación compartida.

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