Capturing Attention, Expanding Knowledge: Leveraging Video Podcast and Excerpts for Scientific Dissemination

Federico Irace

doi:10.56418/txt.20.1.2026.2

Autores

Federico Irace Università di Pavia https://orcid.org/0009-0001-0499-9590

DOI:

https://doi.org/10.56418/txt.20.1.2026.2

Palavras-chave:

science dissemination, Academic Podcast, Attention Economy, Third Mission, Public Engagement

Resumo

In the algorithmic age, traditional scientific dissemination struggles to capture the fragmented attention of digital natives. This position paper proposes a transmedia framework transforming the academic podcast from a static audio artifact into a dynamic video ecosystem. We articulate a strategic workflow—"from long episode to short clip"—where vertical video excerpts function as algorithmic gateways, driving users from social scrolling toward deep learning. Central to this model is a collaborative synergy between universities and corporate partners, leveraging shared networks to amplify organic reach and validate theoretical knowledge through practical expertise. By integrating media studies, marketing strategies, and big data insights, the paper redefines the academic podcast as a contemporary knowledge infrastructure. This approach enables science to exit the laboratory and embed itself within the daily digital flow, fostering a participatory culture of shared innovation.

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